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Inbound Marketing – Communications, Research, and Fancy Math
Like many of you, I’m on the HubSpot mailing list. Most of the time I actually read it. Sometimes I learn something. Often I find something I can share with my students. This week’s white paper covers...
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Content Marketing and Consumer Buyer Behavior Example From the Lice Ladies
Ruling out catastrophic illness or accidents, discovering lice on their child’s head is a parent’s nightmare. I teach a lot of marketing classes. Not surprisingly, various theories cross over between...
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